1. Know the rules. Research which
licenses and registrations you need,
your tax responsibilities and the
right insurance to protect your
interests.
2. Set up your office. Find the best
space, at home or elsewhere.
Decide on what technology you'll
be using, how to implement it with
a local IT consultant and how to use
that technology to its fullest. Visit a
Microsoft Across America
Connections event, which highlights
the latest in small-business
technology and helps you get the
most out of your existing
programs.
3. Build a brand. A compelling logo,
marketing materials and a well-
designed Web site are key to
making a positive impression.
4. Do the marketing. Research your
market and choose the right
vehicles, including advertising,
keywords and public relations, to
get your message out.
5. Make the sale. Be prepared to
accept payments in various forms
and to keep track of customer
relationships.
6. Watch the money. Manage your
costs and keep your books in good
order.
7. Mind the details. Support for
shipping, travel and legal issues is
affordable and nearby; get it in
place now.
8. People first. Find the stars who
will help you succeed and retain
them as happy employees.